Worldcolor - History - World Fair Color Printing

World Fair Color Printing

World Color Press was founded in 1903 by the owners of the St. Louis Star under the name World's Fair Color Printing. The wholly owned subsidiary was created to handle color printing for the upcoming 1904 St. Louis World's Fair, the Louisiana Purchase Exposition, and was expected to disband at the World Fair's conclusion. Instead, the company name was shortened to World Color Printing and continued as a commercial printer, focusing on a new business: the color "funnies" section of the Sunday newspaper.

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