The World Travel & Tourism Council Global Summit
Each year, WTTC’s Global Summit is the most influential Travel & Tourism event of the year, bringing together almost 1000 industry leaders, to tackle some of the most pressing issues facing Travel & Tourism today. Attendance is by invitation from the World Travel & Tourism Council and the Global Summit Host Committee only, and is reserved for those who lead Travel & Tourism enterprises and organisations in the private sector, or participate in public sector policy and support of the sector. The Tokyo/Sendai Global Summit was described as ’… one of the most demanding yet most rewarding conventions I have ever attended – even more so as a host.’ by Atoshiba Nishida, Chairman of the Japan Summit’s Host Committee and CEO Toshiba. The annual event creates great value for the host destination and huge insight for industry, media and political leaders around the world.
Previous WTTC Summit themes are designed around current issues facing the Travel & Tourism industry for the time and provoke analysis for future key challenges and opportunities. The 2003 Global Summit,‘Building New Tourism’, identified that the impact of tragic events of 9/11 whereby international flight numbers had been significantly downsized and security tightened making it harder and more stressful to travel. The next WTTC Global Summit ‘Driving Change’ (2004) realised how Travel & Tourism is one of the most resilient industries for recouping itself and adapting to the challenges. Later on in 2009, the Global Financial Economic Crisis impacted by a significant drop in tourism flows and the financial ability for people to travel. The Summit in 2009 ‘Real Partnerships- Energising Economies’ discussed the decrease in demand for travel and how the industry could persuade governments that tourism was still a top priority.
The Tokyo/Sendai Summit in Japan showed how tourism is able to bring a global community together and show how resilient the industry is against crisis.The tragic events of 11 March 2011 where the Tōhoku earthquake and tsunami hit the coast of Japan ruined livelihoods, towns and everything in its path yet in just over a year the country was able to hold a global summit and accommodate everyone who attended. David Scowsill, President and CEO, WTTC said in the closing Ceremony of the Japan Summit “I believe we have started to show the kind of leadership that is befitting of an industry that can generate growth, jobs, prosperity and sustainability at both global and regional level, like no other industry on this planet can”. The Global Summits have grown and matured into an annual event. The industry now lies on the question of how it will grow sustainably and benefit the social and economic needs and how it will adapt to the environment it operates in.The location for the 2013 Global Summit is Abu Dhabi in early April was chosen because of the enthusiasm shown by government and industry agencies and evidence of green tourism growth.
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