World Travel and Tourism Council - Mission

Mission

WTTC advocates partnership between the public and private sectors, delivering results that match the needs of economies, local and regional authorities and local communities with those of business, based on:

  • Governments recognising Travel & Tourism as a top priority
  • Business balancing economics with people, culture and environment
  • A shared pursuit of long-term growth and prosperity

WTTC's success in generating a climate of understanding of the importance of Travel & Tourism is based on its:

  • high quality and authoritative research into the facts about Travel & Tourism, and into the issues affecting the sector;
  • ability to harness the unrivalled knowledge and experience of the Council Members, who number the most prominent executives in the industry;
  • willingness to collaborate with other leading industry bodies in pursuit of mutual aims;
  • visible, timely and newsworthy programme of communications - including its famous Summit meetings - to inform discussions between the Travel & Tourism industry, governments, and the community at large.

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