World Travel and Tourism Council - Activities

Activities

WTTC activities reconcile the Travel & Tourism industry's private and public sector affairs in order to bring forward sustainable change. In partnership with Oxford Economics, WTTC quantifies compares and forecasts the economic impact of Travel & Tourism on 181 economies around the world. The economic facts allow the World Travel & Tourism Council to be heard by governments, increase membership numbers and create awareness of how fast the industry is growing. A recent tangible effort made by WTTC together with the UNWTO is ‘The Open Letter’ presented to Heads of State and Governments worldwide to ask them to accept the importance of Travel & Tourism and face the its challenges. The Open letter aims to raise the profile of Travel & Tourism politically and in this framework, UNWTO and WTTC have decided to join hands in their common goal of mainstreaming the industry on the global agenda in the form of a “Global Leaders for Tourism Campaign”. According to WTTC's timeline and history from when it was founded, 'The Open Letter' proves today how far the importance of the Travel & Tourism industry has come in minds of governments and elected officials.

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