TV Broadcasting and Other Media
In 2004, Nippon Television filmed a documentary about the World Sauna Championships. The program had an audience of about 40 million in Japan. The network did a similar documentary again in 2007, when they filmed a whole week in Heinola and in Lahti. This time Kazumi Morohoshi (former singer in a popular boy band Hikaru Genji) was with them and also took part in the competition. He ended in the first round, with a time 5:41. Also in 2007, American sportswriter Rick Reilly (who described it as "quite possibly the world's dumbest sport") was also in Heinola. His time in the first round was 3:10 and was eliminated from the second round.
Read more about this topic: World Sauna Championships
Famous quotes containing the words broadcasting and/or media:
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