Original Museum
The original World of Coca-Cola was in the heart of downtown Atlanta, adjacent to Underground Atlanta at 55 Martin Luther King Jr Drive. It opened in 1991, and remained open for 16 years until it was replaced by the current location. The original museum welcomed around nine million visitors during that time to become Atlanta's most visited indoor attraction.
The museum was located in a three-story pavilion and its entrance had a huge neon Coca-Cola sign (30 feet high and 26 feet wide). The tour started on the top floor and worked downwards, featuring approximately 1,000 Coca-Cola artifacts presented in chronological order, interactive exhibits such as a replica 1930s soda fountain, video presentations of Coca-Cola advertising over the years, and a 10-minute film called "Every Day of Your Life" about Coke around the world.
The highlight of the tour was the 'Spectacular Fountain,' allowing visitors to sample various Coke products and, at the 'Tastes of the States' area in the same room, guests were able to try 22 different soft drink brands, some available only regionally, including Citra and Barq's Red Creme Soda. The 'Tastes of the World' exhibit in the International Lounge featured brands made by the Coca-Cola Company around the world. There was also a gift shop.
The museum was relocated and updated as the Coca-Cola Company wanted a bigger, more modern facility at which they could display more of the vast amount of memorabilia at their disposal. By September 2007, the building stood empty, the neon sign had been removed, and there was little to indicate its former use.
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