Television and Radio
The league's only national television contract was with the TVS Television Network, a syndicator of American sports programming. Merle Harmon and Alex Hawkins served as the announcers TVS' Thursday Night Game. Guest announcers were often brought into the booth including Paul Hornung, George Plimpton, Alex Karras, and McLean Stevenson.
According to TVS president Eddie Einhorn, the games actually got decent ratings at first. However, affiliates started bailing out after the Philadelphia and Jacksonville free-ticket scandals, a trickle that became a flood after two teams moved in the middle of the season and two more folded altogether. By the time of the World Bowl, the games were struggling to achieve Nielsen ratings above 2.0, and TVS found it nearly impossible to sell advertising. Despite the losses, Einhorn was actually willing to stick it out until Hemmeter announced the Winds were going to try to sign Namath. Einhorn told Hemmeter that the league had effectively bet its whole credibility on Namath coming to Chicago, and none of TVS' affiliates would commit to broadcasting the 1975 season unless Namath signed with the Winds. When he didn't, the WFL was left without a national television contract.
Local affiliates provided most of the television and radio coverage throughout the WFL existence. Notable local announcers include John Sterling (New York Stars/Charlotte Hornets television), Spencer Ross (New York Stars radio), Bob Sheppard (New York Stars PA), Mike Patrick (Jacksonville Sharks), Larry King (Shreveport Steamer), Larry Matson (Birmingham Americans/Birmingham Vulcans), Fred Sington (Birmingham Americans/Birmingham Vulcans) and Eddie Doucette and Vince Lloyd (Chicago Fire radio and TV respectively).
Had the WFL come into existence a few years later, the league might have succeeded, but the league predated the vast expansion of cable television and sports networks spearheaded by the birth of ESPN in 1979. The money infused by a national television contract with a major network and the national interest that game telecasts would probably have generated might have made all the difference for the fledgling league.
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