General
As of 2011, the World Cyber Games is the largest global electronic sport tournament, with divisions in various countries. The World Cyber Games, created by International Cyber Marketing CEO Hank Jeong and backed financially by Samsung, is considered the e-sports Olympics; events include an official opening ceremony, and players from various countries compete for gold, silver and bronze medals. The organization itself has an official mascot, and uses an Olympic Games inspired logo. Organizations from each participating country conduct preliminary events at a regional level, before conducting national finals to determine the players best suited to represent them in the main World Cyber Games tournament event. All events have areas for spectators, but the tournament can also be viewed over internet video streams.
Besides providing a platform for tournament gaming, the World Cyber Games is used as a marketing tool; sponsors, such as Samsung, using the space around the venue to set up product demonstrations and stalls. In addition, advertisers see the event as a good means to reach young male audiences, who may not be exposed to traditional advertising streams via television.
Read more about this topic: World Cyber Games
Famous quotes containing the word general:
“The reputation of generosity is to be purchased pretty cheap; it does not depend so much upon a man’s general expense, as it does upon his giving handsomely where it is proper to give at all. A man, for instance, who should give a servant four shillings, would pass for covetous, while he who gave him a crown, would be reckoned generous; so that the difference of those two opposite characters, turns upon one shilling.”
—Philip Dormer Stanhope, 4th Earl Chesterfield (1694–1773)
“We have seen over and over that white male historians in general have tended to dismiss any history they didn’t themselves write, on the grounds that it is unserious, unscholarly, a fad, too “political,” “merely” oral and thus unreliable.”
—Adrienne Rich (b. 1929)
“We ought, says Kant, to become acquainted with the instrument, before we undertake the work for which it is to be employed; for if the instrument be insufficient, all our trouble will be spent in vain. The plausibility of this suggestion has won for it general assent and admiration.... But the examination can be only carried out by an act of knowledge. To examine this so-called instrument is the same as to know it.”
—Georg Wilhelm Friedrich Hegel (1770–1831)