ICOPRO
ICOPRO (Integrated Conditioning Program) was a line of bodybuilding supplements developed by Frederick C. Hatfield, Ph.D., Director of Research & Development, and marketed by Vince McMahon from 1992 through 1995.
The commercial slogan for ICOPRO was "You've Gotta Want It!"
WBF BodyStars and WWF Superstars helped promote the product; the "ICOPRO" banner can be seen on footage of WWF events from 1993 through 1995.
Read more about this topic: World Bodybuilding Federation