Title Ruse
A title ruse is a practice by which a high-profile film or television series is given a fake working title to keep its production a secret, and to prevent price gouging by suppliers, casual theft and undesirable attention. Purchase orders from vendors, outdoor signs, videocassettes and DVD labels will use the cover title of a film.
Read more about this topic: Working Title
Famous quotes containing the words title and/or ruse:
“Fifty million Frenchmen can’t be wrong.”
—Anonymous. Popular saying.
Dating from World War I—when it was used by U.S. soldiers—or before, the saying was associated with nightclub hostess Texas Quinan in the 1920s. It was the title of a song recorded by Sophie Tucker in 1927, and of a Cole Porter musical in 1929.
“So that the old joy, modest as cake, as wine and friendship
Will stay with us at the last, backed by the night
Whose ruse gave it our final meaning.”
—John Ashbery (b. 1927)