Title Ruse
A title ruse is a practice by which a high-profile film or television series is given a fake working title to keep its production a secret, and to prevent price gouging by suppliers, casual theft and undesirable attention. Purchase orders from vendors, outdoor signs, videocassettes and DVD labels will use the cover title of a film.
Read more about this topic: Working Title
Famous quotes containing the words title and/or ruse:
“Bolkenstein, a Minister, was speaking on the Dutch programme from London, and he said that they ought to make a collection of diaries and letters after the war. Of course, they all made a rush at my diary immediately. Just imagine how interesting it would be if I were to publish a romance of the “Secret Annexe.” The title alone would be enough to make people think it was a detective story.”
—Anne Frank (1929–1945)
“So that the old joy, modest as cake, as wine and friendship
Will stay with us at the last, backed by the night
Whose ruse gave it our final meaning.”
—John Ashbery (b. 1927)