Title Ruse
A title ruse is a practice by which a high-profile film or television series is given a fake working title to keep its production a secret, and to prevent price gouging by suppliers, casual theft and undesirable attention. Purchase orders from vendors, outdoor signs, videocassettes and DVD labels will use the cover title of a film.
Read more about this topic: Working Title
Famous quotes containing the words title and/or ruse:
“Men don’t and can’t live by exchanging articles, but by producing them. They don’t live by trade, but by work. Give up that foolish and vain title of Trades Unions; and take that of Labourers’ Unions.”
—John Ruskin (1819–1900)
“So that the old joy, modest as cake, as wine and friendship
Will stay with us at the last, backed by the night
Whose ruse gave it our final meaning.”
—John Ashbery (b. 1927)