WorkChoices - 'Work Choices' Brand Discarded

'Work Choices' Brand Discarded

The Australian Government stopped using the name "Work Choices" to describe its industrial relations changes on 17 May 2007. Workplace Relations Minister Joe Hockey said the brand had to be dropped due to the union and community campaign against the Work Choices laws. "It has resonated because it's been the most sophisticated and political campaign in the history of this country". The ACTU countered that the name may have changed but the laws were the same. The Government did not rename the brand, but did launch a new advertising campaign that did not refer specifically to WorkChoices. This gave rise to the jibe from critics and commentators alike that the policy was one that dare not speak its name, an allusion to the euphemism coined by Lord Alfred Douglas for homosexuality. Another notable curiosity was the continuation of the https://www.workchoices.gov.au/ website.

Read more about this topic:  WorkChoices

Famous quotes containing the words brand and/or discarded:

    We should always remember that the work of art is invariably the creation of a new world, so that the first thing we should do is to study that new world as closely as possible, approaching it as something brand new, having no obvious connection with the worlds we already know. When this new world has been closely studied, then and only then let us examine its links with other worlds, other branches of knowledge.
    Vladimir Nabokov (1899–1977)

    I am more fond of achieving than striving. My theories must prove to be facts or be discarded as worthless. My efforts must soon be crowned with success, or discontinued.
    Carolyn Wells (1862–1942)