'Work Choices' Brand Discarded
The Australian Government stopped using the name "Work Choices" to describe its industrial relations changes on 17 May 2007. Workplace Relations Minister Joe Hockey said the brand had to be dropped due to the union and community campaign against the Work Choices laws. "It has resonated because it's been the most sophisticated and political campaign in the history of this country". The ACTU countered that the name may have changed but the laws were the same. The Government did not rename the brand, but did launch a new advertising campaign that did not refer specifically to WorkChoices. This gave rise to the jibe from critics and commentators alike that the policy was one that dare not speak its name, an allusion to the euphemism coined by Lord Alfred Douglas for homosexuality. Another notable curiosity was the continuation of the https://www.workchoices.gov.au/ website.
Read more about this topic: WorkChoices
Famous quotes containing the words brand and/or discarded:
“I, in my brand new body,
which was not a woman’s yet,
told the stars my questions
and thought God could really see
the heat and the painted light,
elbows, knees, dreams, goodnight.”
—Anne Sexton (1928–1974)
“It is fatally easy for Western folk, who have discarded chastity as a value for themselves, to suppose that it can have no value for anyone else. At the same time as Californians try to re-invent “celibacy,” by which they seem to mean perverse restraint, the rest of us call societies which place a high value on chastity “backward.””
—Germaine Greer (b. 1939)