Media
BBC Hereford & Worcester, Free Radio and Sunshine Radio broadcast to both Herefordshire and Worcestershire. The Wyre broadcasts to the north west of Worcestershire. Youthcomm Radio, a Community radio station, broadcasts to the city of Worcester. Birmingham-based radio stations such as BBC Radio WM have traditionally considered the bordering areas of Worcestershire as part of their broadcast area. The Birmingham based West Midlands regional stations, such as Heart and Smooth Radio regionals also cover much of the county.
In 2007 the Office of Communications (Ofcom) awarded a DAB Digital Radio multiplex licence for Herefordshire & Worcestershire to MuxCo Ltd. who aim to provide several new stations in 2009, while also providing a digital platform for Free Radio, Sunshine Radio and BBC Hereford & Worcester and area extensions to United Christian Broadcasters and the Highways Agency. In 2008, CE Birmingham, who own and operate the Birmingham local DAB multiplex licencees improved coverage of DAB Digital Radio across other parts of the county to include Worcester and Malvern. Services that can be heard reasonably across much of Worcestershire are: Chill, Gold (Birmingham), Magic Radio, Sunrise Radio, Traffic Radio (Midlands), BBC Radio WM, Xfm (Midlands) and Radio XL.
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Famous quotes containing the word media:
“Never before has a generation of parents faced such awesome competition with the mass media for their children’s attention. While parents tout the virtues of premarital virginity, drug-free living, nonviolent resolution of social conflict, or character over physical appearance, their values are daily challenged by television soaps, rock music lyrics, tabloid headlines, and movie scenes extolling the importance of physical appearance and conformity.”
—Marianne E. Neifert (20th century)
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“The media network has its idols, but its principal idol is its own style which generates an aura of winning and leaves the rest in darkness. It recognises neither pity nor pitilessness.”
—John Berger (b. 1926)