"Worcester woman" is a political term used by polling companies in the United Kingdom. It profiles or describes a type of median voter, a white collar professional who worries about quality of life issues.
It has been perceived to represent someone who would previously have voted Conservative but would likely be swung to vote for Tony Blair's Labour Party by the New Labour rebranding. This electoral sector was particularly targeted in the 1997 and 2001 UK general elections.
Worcester woman is often used as a pejorative term to describe a woman with consumerist views and a shallow interest in politics, leading her to decide her vote based on issues raised during the election campaign, and therefore likely to vote for whichever political party has the most effective spin.
Famous quotes containing the word woman:
“Whist Partner: Great Caesar’s Ghost. A woman! In the Club.
Phileas Fogg: My dear, I must ask you to leave these precincts at once. No woman has ever set foot in the Club.
Aouda: Why not?
Phileas Fogg: Because that could spell the end of the British Empire.”
—James Poe (1921–1980)