"Worcester woman" is a political term used by polling companies in the United Kingdom. It profiles or describes a type of median voter, a white collar professional who worries about quality of life issues.
It has been perceived to represent someone who would previously have voted Conservative but would likely be swung to vote for Tony Blair's Labour Party by the New Labour rebranding. This electoral sector was particularly targeted in the 1997 and 2001 UK general elections.
Worcester woman is often used as a pejorative term to describe a woman with consumerist views and a shallow interest in politics, leading her to decide her vote based on issues raised during the election campaign, and therefore likely to vote for whichever political party has the most effective spin.
Famous quotes containing the word woman:
“The question has been asked, “What is a woman?” A woman is a person who makes choices. A woman is a dreamer. A woman is a planner. A woman is a maker, and a molder. A woman is a person who makes choices. A woman builds bridges. A woman makes children and makes cars. A woman writes poetry and songs. A woman is a person who makes choices. You cannot even simply become a mother anymore. You must choose motherhood. Will you choose change? Can you become its vanguard?”
—Eleanor Holmes Norton (b. 1937)