"Worcester woman" is a political term used by polling companies in the United Kingdom. It profiles or describes a type of median voter, a white collar professional who worries about quality of life issues.
It has been perceived to represent someone who would previously have voted Conservative but would likely be swung to vote for Tony Blair's Labour Party by the New Labour rebranding. This electoral sector was particularly targeted in the 1997 and 2001 UK general elections.
Worcester woman is often used as a pejorative term to describe a woman with consumerist views and a shallow interest in politics, leading her to decide her vote based on issues raised during the election campaign, and therefore likely to vote for whichever political party has the most effective spin.
Famous quotes containing the word woman:
“It is never the thing but the version of the thing:
The fragrance of the woman not her self,
Her self in her manner not the solid block,
The day in its color not perpending time,
Time in its weather, our most sovereign lord,
The weather in words and words in sounds of sound.”
—Wallace Stevens (1879–1955)