Woot - Sales Model

Sales Model

Woot's tagline is "One Day, One Deal." Generally, Woot offers one product per day until its stock of that item is sold out, or until the product is replaced at midnight Central Time with the next offering. If a product sells out during its run, the next item still does not appear until midnight, except during Woot-Off promotions. Products are never announced beforehand. This sales model means that defective products cannot be replaced, only refunded. The company also does not provide customer support for the products it sells; in case of problems, customers are advised to seek support either from the manufacturer or through the online user community on the Woot forums.

Woot pioneered the one-deal-a-day business model, which has been implemented by many web-based retailers since. Customers may buy up to three of the day's item, although the site has occasionally limited product quantity to one per customer. Woot does not reveal sales figures unless the item sells out or a new item is for sale. Except for Shirt.woot, items are shipped only to the United States, using FedEx Ground, FedEx SmartPost, or United Parcel Service. All items, regardless of size or weight, are shipped for a flat fee.

Woot sometimes sells items that it does not have in stock; this occasionally causes shipping delays.

Woot sometimes sells refurbished items. In 2011, sales of 6,200 refurbished Motorola Xooms included a small number (about 100) which weren't refurbished properly, and may have been sold with data from the devices' previous owners.

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