Marketing Style
The company's marketing style is irreverent and often acknowledges its community of customers. Product descriptions commonly mock the product, the customer, or Woot itself. Product drawbacks are preemptively acknowledged and buyers are advised to beware. For those only interested in serious details, official information about the product is always listed below the Woot-written description. Community users often do their own product research and post their opinions on the user forums. Woot staff tags the most useful posts and features them at the top of the forum.
Woot's main site previously featured a daily podcast by Matthew Shultz that briefly described the item up for sale and included a humorous song or skit. This has since been replaced by a weekly video podcast. Photoshop contests among Woot forum users for prizes, including cash, free shipping on Woot orders, and the Monkey Prize (typically a random monkey-related item of little or no value) were other promotional events.
Community members have contributed back to the site by offering Woot-related services. These include status checkers, Dashboard widgets, and Windows Sidebar widgets to report when the next product is listed; there are also webcasts and other means to monitor the site's status. Woot has an official Twitter account, which is among the 100 most-followed accounts on Twitter (as of May 24, 2010).
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Famous quotes containing the word style:
“Compare the history of the novel to that of rock ‘n’ roll. Both started out a minority taste, became a mass taste, and then splintered into several subgenres. Both have been the typical cultural expressions of classes and epochs. Both started out aggressively fighting for their share of attention, novels attacking the drama, the tract, and the poem, rock attacking jazz and pop and rolling over classical music.”
—W. T. Lhamon, U.S. educator, critic. “Material Differences,” Deliberate Speed: The Origins of a Cultural Style in the American 1950s, Smithsonian (1990)