History
In 2002, Joe Sillet was hunting in his garage for a bat having just been drafted for his local club's second team. The only one he could find had a bad case of woodworm, and to repair the damage, Joe carved out small curves towards the top of the bat, finishing it by hand. In the match, using his oddly shaped bat, he scored a century, and it was at that point Joe decided to found The Woodworm Cricket Company, with its now famous shaped bats.
With the backing of investment bankers, Joe launched The Woodworm Cricket Company. The company sold just over 200 in its first year of trading. By 2005, this had rocketed to over 15,000, propelled with sponsorship of big name players such as Freddie Flintoff and Kevin Pietersen.
In 2007, the company branched out into golf clothes, sponsoring Ernie Els amongst other players.
By 2008, however, it was clear that the company was financially struggling, and in October that year, the company went into administration, from where it was purchased by Sports PLC, trading as The Sports HQ. For the 2011 Cricket World Cup, Woodworm became the kit sponsors for the West Indies cricket team.
Read more about this topic: Woodworm Cricket Company
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