Marketing Activities
The Woodford Reserve Distillery offers tours and is part of the American Whiskey Trail and the Kentucky Bourbon Trail.
In a contract arrangement with Churchill Downs, Woodford Reserve is declared the "Official Bourbon of the Kentucky Derby." To raise money for charity, Woodford Reserve creates a special, limited-quantity $1,000 Mint Julep cocktail that is sold to patrons on Derby Day.
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“...I have never known a movement in the theater that did not work direct and serious harm. Indeed, I have sometimes felt that the very people associated with various uplifting activities in the theater are people who are astoundingly lacking in idealism.”
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