Touring and Promotion
"The Red" served as the album's lead single. It had an accompanying music video depicting an anger management seminar and gained heavy rotation on MTV2. "Send the Pain Below" provided an even more successful follow-up single by reaching #1 on two charts. It, too, had an accompanying video revolving around a snowboarder. A final single was released in December 2003 with "Closure." The moody track landed spots in the top 20 of both aforementioned charts and had a video featuring concert footage from Music as a Weapon II.
Leading up to the album's release, Chevelle toured the United States with Local H and Burning Brides from March through May 2002. They then joined Ozzfest from July through September. For the remainder of the year, Chevelle continued touring the US with Stone Sour and Sinch. Chevelle also performed "The Red" on The Late Late Show with Craig Kilborn on November 8.
The band toured Europe with Audioslave in early 2003 before returning to the US. In the spring, they played on Music as a Weapon II with fellow Chicago-based headliners Disturbed. Chevelle later appeared on the tour compilation album Music as a Weapon II, featuring the songs "The Red" and "Forfeit." The band appeared on the Late Show with David Letterman to perform a lead single from the album, "The Red," on May 20.
From June through August, Chevelle performed on the main stage of Ozzfest, where they recorded and later released their first live album, Live from the Road, and a live DVD, Live from the Norva. Starting in November, the band performing radio gigs until the end of the year when they took a several-month break from touring to begin writing their next album.
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Famous quotes containing the word promotion:
“Parents can fail to cheer your successes as wildly as you expected, pointing out that you are sharing your Nobel Prize with a couple of other people, or that your Oscar was for supporting actress, not really for a starring role. More subtly, they can cheer your successes too wildly, forcing you into the awkward realization that your achievement of merely graduating or getting the promotion did not warrant the fireworks and brass band.”
—Frank Pittman (20th century)