Advertising and Promotion
In the early 1990s, WLUP aired a popular television commercial featuring a fat man dubbed "Joey Bag O' Donuts" dancing to Aerosmith's "Walk This Way". In the time span since the original commercial was aired, the footage of the dancing fat man in the commercial has been used by numerous other radio stations across the country. The original WLUP commercial was re-created in the mid-late 2000s and briefly featured Kelly the Loop Rock Girl.
On April 25, 2008, The Loop crowned its first ever Rock Girl Roadie winner, Mike Gentile, a paramedic, from Westchester, IL, at the Loop Rock Girl Finals at Austin's Saloon in Libertyville. Gentile got to shadow the station's 2008 spokesmodel, Kelly, also known as The Loop Rock Girl, for an entire year as she went onstage for band introductions, backstage to meet musicians, or in the front row of the audience to watch the show. Gentile kept a detailed blog for The Loop's Web site about all of his experiences. Gentile gained local celebrity status when he hosted a Hometown Tour pilot with 97.9 "The Loop's" Mid-day radio personality Erin Carmen and with a highly viewed video featuring the 2008 Loop Rock Girl, Kelly, getting guitar lessons from Mike. In the video, Kelly hinted that there would be a series of videos showing her progression.
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Famous quotes containing the words advertising and/or promotion:
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