Wizard Entertainment

Wizard Entertainment, formerly known as Wizard Press, was a New York-based publisher of Wizard and ToyFare magazines, along with various special issues for each magazine and the annual Toy Wishes holiday guide.

Since the first issue of Wizard magazine was published in 1991, Wizard Entertainment grew from a publisher of one monthly magazine to a multi-title publishing company with diversified interests in branded products and related convention operations. The magazine originally started as a price guide to comics but evolved into focusing squarely on pop-culture, specifically targeting young adult males. The magazine ultimately featured a price guide to comics and action figures in the back of the magazine. It has since gone digital, closing down its print publications (January 24, 2011).

Wizard hosts thirteen annual conventions, including in Chicago, Philadelphia, Anaheim, Austin and New Orleans. The Comic Con tour has continued to expand and change cities such as Texas, New York and Toronto. Chicago and Philadelphia are among the larger comic book conventions in the United States, with Wizard World Chicago in second place behind the San Diego Comic-Con for overall attendance at a single event.