Alternatives Available To Wine-growers
Producing and marketing the wine on his or her own is usually not a realistic possibility for many vineyard owners with small holdings. However, being a member of a winemaking cooperative is not the only option available. Selling grapes on the open market, entering into long-term contracts with negociants or other winemaking companies and leasing out the vineyard to certain negociants are other options. The relative attractiveness of these options vary greatly between regions. As an example, in regions characterised by constant overproduction of wine, the market price of grapes is often depressed to a very low level, while grapes in Champagne command much higher prices as long as they fulfill some basic criteria.
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