Wine List - Pricing

Pricing

Next to the description of each wine selection, a wine list displays the price of wine purchased by the bottle or by the glass. Typically a restaurant will price a single glass of wine to recover their purchase cost on the entire bottle. The industry average price markup for bottles of wine ranges from 2.5–3 times the establishment's wholesale cost.

A wine list may also disclose a corkage fee for patrons who bring their own wine, in establishments and countries where this is customary. The corkage fee is intended to cover the profit the restaurant would have earned had it sold the customer a wine.

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