Marketing
Marketing is an important component of the modern wine industry, and many caves serve varied marketing and public relations functions. Recently constructed caves contain commercial and private kitchens, wine libraries, concert and exhibit halls, staff offices, elevators, restrooms, and other amenities. Some have high-end interiors, including ceramic and stone flooring, masonry-lined walls and ceilings, sculpture and artwork, mood lighting, fountains, waterfalls, and chandeliers. At Stag's Leap Wine Cellars, a Foucault pendulum swings continuously across a bed of black sand in the central exhibit hall.
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