News Operation
For most of its history, WILX was a distant runner-up to long-dominant WLNS-TV in the local Nielsen ratings. Sometime in the early-2000s, however, channel 10 overtook WLNS for the first time ever and has maintained a narrow if consistent lead since.
Due to budget concerns, WILX's news staff has been cut over the last few years. As a result, the station features only one news anchor during its weekday morning broadcasts. Its weekday morning show News 10 Today was launched in 1990 as a local news segment during Today eventually expanding to the current two and a half-hour long broadcast. Since its weekday noon show was canceled in the late-1990s, the station has not offered a newscast during the midday hours unlike most other NBC affiliates.
In 2004, WILX entered into a news share agreement with Fox affiliate WSYM-TV (owned by Journal Communications). This came about after that channel shut down its news department due to financial reasons. Under the arrangement, WILX produces newscasts for WSYM from a secondary set weeknights at 5:30 (for a half-hour) and every night at 10 (for an hour). On weekday mornings at 9 and weekend mornings at 6, the previous late-night's prime time show is replayed on WSYM branded as Fox 47 Morning News Rewind.
Due to the 5:30 broadcast airing on WSYM, there is no local news at that time on WILX. Although the two share most personnel, WILX and WSYM maintain separate weeknight anchors and meteorologists. On occasion such as severe weather, WSYM may carry the primary feed from WILX where its meteorologists appear on the other. This channel operates its own weather radar known as "Pinpoint Doppler Radar" at its studios.
On January 28, 2011, WILX became the first station in Central Michigan to upgrade local newscasts to high definition. WSYM transitioned to high definition broadcasts on June 13, 2011.
WILX currently offers live streaming of its newscasts on its website, WILX.com.
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