Popular Culture
The TV show American Horror Story features a variant of ITC Willow* prominently in the episodes as well as the series logotype itself.
- The font used was actually a slightly edited version of The Charles Rennie Mackintosh Font, which was purchased specifically to use on the show. This features a modified letter "O" and slightly closer character spacing than the original. Its use was notable among TV/movie buffs since it has never been regarded as synonymous with the "horror" genre.
The Charles Rennie Mackintosh Font was also used in the motion picture Spider Man II. It featured in the display signage for the Broadway play (Oscar Wilde's "The Importance of Being Earnest") in which Mary Jane Watson (Kirsten Dunst), Peter Parker's on-off girlfriend, was appearing. The movie's director, Sam Raimi, spent some time in Glasgow, Scotland, at the Glasgow School of Art, the institute attended by (and later re-designed by) Charles Rennie Mackintosh himself. Raimi became a big fan of Mackintosh's work and specifically asked for this font to be used in the making of the signage. Other huge admirers of Mackintosh's work are Hollywood superstars Brad Pitt and Angelina Jolie, who made an impromptu visit to the Hill House in Helensburgh, Scotland, during Pitt's visit to Glasgow where he was filming the movie "World War Z".
Read more about this topic: Willow (typeface)
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