William Jennings Bryan - Presidential Election of 1908

Presidential Election of 1908

The 1908 election was Bryan’s third attempt at gaining the presidency. The Democrats nominated Bryan by a wide margin at the Democratic convention held in Denver and decided on John Kern, a politician from Indiana, as his running mate. Bryan ran against the Republicans, and Theodore Roosevelt’s hand-picked nominee William Howard Taft.

Bryan launched a special message to Congress, suggesting income and inheritance taxes, publicity on campaign contribution and opposing the use of the navy for the collection of private debts. He campaigned against corporate domination, urging that all corporation contributions be made public before election day, and that failure to cooperate be made a penal offense.

The GOP ran its campaign on the benefits of the Roosevelt administration, creation of a postal service, continuation of "Sound Currency", citizenship for Puerto Rico inhabitants, regulation on big business, and tariff revision in protectionist mode.

Bryan and the Democrats’ platform denounced the wrongs done by the Republican party: Congress spent too much money; Roosevelt hand picked Taft in undemocratic fashion; Republicans wanted centralization; Republicans favored monopolies. In response, Bryan unleashed the slogan, "Shall the People Rule?" In a time of peace and prosperity, and Republican trust-busting, Bryan fared poorly among the voters. He lost the electoral college 321 to 162, his worst defeat yet, and did not carry any of the states in the Northeast.

In his three presidential election bids, Bryan received a total of 493 electoral votes - the most of any candidate in American history who never won the presidency.

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