Sponsorship
In 2007 William Hill threatened to withdraw its sponsorship of various horse races, in their dispute with racecourses over TurfTV. William Hill, who had been the strongest critic of TurfTV, were later forced into a humiliating climbdown and subscribed to the channel in January 2008.
In August 2009, William Hill became the shirt-sponsor of Málaga CF, a football team in Spain's La Liga.
The company sponsors the annual William Hill Sports Book of the Year award. This is "dedicated to rewarding excellence in sports writing" and was first awarded in 1989. In 2006, it establish an award for Irish sports writers called the William Hill Irish Sports Book of the Year.
William Hill became the title sponsor for the Official Monster Raving Loony Party for the 2010 General Election.
In 2011, William Hill took over title sponsorship of both the UK Championship (snooker) and Grand Slam of Darts, both of which have continued into 2012.
Read more about this topic: William Hill (bookmaker)