Will IT Play in Peoria?

"Will it play in Peoria?" is a figure of speech which is traditionally used to ask whether a given product, person, promotional theme, or event will appeal to mainstream (also called "Main Street") America, or across a broad range of demographic and psychographic groups.

Read more about Will It Play In Peoria?:  Origin, Peoria As A Metaphor, Peoria As Test Market

Famous quotes containing the word play:

    “We all know that the theater and every play that comes to Broadway have within themselves, like the human being, the seed of self-destruction and the certainty of death. The thing is to see how long the theater, the play, and the human being can last in spite of themselves.”
    —James Thurber (1894–1961)