Wilhelm Hasse was a German-born Mexican brewer and founder of Dos Equis.
In 1884 Wilhelm Hasse emigrated from his homeland and established the Moctezuma brewery in Veracruz, Mexico. In 1897, Hasse blended his brewing heritage with the spirit of Mexican tradition to create Dos Equis.
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“The heart-throb for the welfare of humanity therefore passes into the ravings of an insane self-conceit, into the fury of consciousness to preserve itself from destruction; and it does this by expelling from itself the perversion which it is itself, and by striving to look on it and express it as something else.”
—Georg Wilhelm Friedrich Hegel (1770–1831)