The "Wild" Branding
The WILD callsign has been grandfathered years before Clear Channel trademarked The "Wild" branding (used on Rhythmic formatted Hip Hop stations) sometime in the 1990s or early 2000s. The WILD callsign on 1090 meant "Wild about Boston".
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Famous quotes containing the word wild:
“Religion must always be a crab fruit: it cannot be grafted and keep its wild beauty.”
—Ralph Waldo Emerson (1803–1882)
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