Company
Wikia, Inc. is based in San Francisco, California. The company was originally incorporated in Florida in December 2004 and re-incorporated in Delaware as Wikia, Inc. on January 10, 2006.
Angela Beesley has served since the beginning as Wikia's Vice-President of Community Relations. Gil Penchina, a previous angel investor and former vice president and general manager at eBay, was hired as CEO on June 5, 2006. Michael E. Davis, a former business partner of Wales who served for years as a founding member of the Wikimedia Foundation board and was that organization's Treasurer, was named Treasurer and Secretary of Wikia in January 2006.
In October 2011, Wikia announced that Craig Palmer, the former CEO of Gracenote, would replace Penchina as CEO, and that Jennifer Betka would commence in the new position of senior vice president of marketing.
Wikia has technical staff in the USA, but also has an office in Poznań, Poland, in 2006. Explaining his choice of location, Wales commented "It's about reasonable salaries and high quality. You can find cheaper programmers in other parts of the world, but the quality's not there!"
Wikia derives income from advertising. The company initially used Google AdSense, but moved on to Federated Media before bringing ad management in-house.
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