Widget (beer) - Background

Background

Draught Guinness, as it is known today, was first produced in 1964. With Guinness keen to produce draught beer packaged for consumers to drink at home, Bottled Draught Guinness was formulated in 1978 and launched into the Irish market in 1979. It was never actively marketed internationally as it required an "initiator" device, which looked rather like a syringe, to make it work.

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