Sports Sponsorship
Whyte and Mackay were sponsors of the English football team Leeds United from 2003 to 2006, but their backing did little to save the club from a financial crisis which cost them their place in the Premier League. The brand currently sponsors Edinburgh club Hibernian in the Scottish Premier League, the Royal Challengers Bangalore in the IPL, the PDC Premier League Darts and the Force India Formula One racing team (also owned by Vijay Mallya).
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Famous quotes containing the word sports:
“The whole idea of image is so confused. On the one hand, Madison Avenue is worried about the image of the players in a tennis tour. On the other hand, sports events are often sponsored by the makers of junk food, beer, and cigarettes. What’s the message when an athlete who works at keeping her body fit is sponsored by a sugar-filled snack that does more harm than good?”
—Martina Navratilova (b. 1956)