Release
Michael Eisner, then CEO and Roy E. Disney Vice Chairman of the Walt Disney Company, felt Who Framed Roger Rabbit was too risqué with sexual innuendos. Eisner and Zemeckis disagreed over elements with the film, but since Zemeckis had final cut privilege, he refused to make alterations. Roy E. Disney Head of Animation along with Studio Chief Jeffrey Katzenberg felt it was appropriate to release the film under their Touchstone Pictures banner instead of the traditional Walt Disney Pictures banner. Who Framed Roger Rabbit opened on June 22, 1988, in America, grossing $11,226,239 in 1,045 theaters during its opening weekend. The film went on to gross $156.45 million in North America and $173.35 million internationally, coming to a worldwide total of $329.8 million. At the time of release, Roger Rabbit was the twentieth highest-grossing film of all time. The film was also the second highest grossing film of 1988, behind only Rain Man.
Read more about this topic: Who Framed Roger Rabbit
Famous quotes containing the word release:
“An inquiry about the attitude towards the release of so-called political prisoners. I should be very sorry to see the United States holding anyone in confinement on account of any opinion that that person might hold. It is a fundamental tenet of our institutions that people have a right to believe what they want to believe and hold such opinions as they want to hold without having to answer to anyone for their private opinion.”
—Calvin Coolidge (1872–1933)
“The steel decks rock with the lightning shock, and shake with the
great recoil,
And the sea grows red with the blood of the dead and reaches for his spoil—
But not till the foe has gone below or turns his prow and runs,
Shall the voice of peace bring sweet release to the men behind the
guns!”
—John Jerome Rooney (1866–1934)
“As nature requires whirlwinds and cyclones to release its excessive force in a violent revolt against its own existence, so the spirit requires a demonic human being from time to time whose excessive strength rebels against the community of thought and the monotony of morality ... only by looking at those beyond its limits does humanity come to know its own utmost limits.”
—Stefan Zweig (18811942)