Whitehaven - "Jam Eater"

"Jam Eater"

The term "jam eater" is often used to refer to people from Whitehaven, or more generally to people from West Cumbria. When the Financial Times ran a lighthearted article on famous feuds in September 2008, featuring this, the local Whitehaven News published its own complementary feature, reporting that: "The common view is that the term is insulting because it implies people could not afford to buy meat for their sandwiches, so they had to eat jam instead."

The original article had summed up the situation in terms of the long-term rivalry between Whitehaven and nearby Workington: “Legend has it that one town’s miners had jam on their sandwiches and the other did not, but no one agrees on which town it was or whether they did it because they were snobs or peasants.” A reader from Maryport, a few miles further up the Cumbria coast (which, as occasionally mentioned in discussions on the topic, used to have a jam factory) reported that he had understood the term originally referred to people from Whitehaven, and this was echoed in the comments on the Whitehaven News article, suggesting that a former distinction between the Whitehaven "jam eaters" and Workington "high siders" had gradually been lost in the trading of insults across the Rugby pitch.

The controversy was featured in the television series John Bishop's Britain in September 2011.