Relationship With ISPs
A unique property of Whirlpool is the degree of participation from industry players. A reasonable number of the more progressive ISPs have recognised the potential for Whirlpool to act as a bi-directional communication channel with their customers. While this very direct communication with their customers presents many challenges, it also allows ISPs to build strong grass-roots support and trust with their customer base. Whirlpool is rare in that relatively few online forums offer the ability for customers to discuss topics and issues with not only each other on a national basis, but also with the vast majority of large service providers in one spot.
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