Marketing
In July 1997, WhirlGirl became the first web series promoted with a traditional TV ad campaign that included high-profile spots in major markets. In 1999, Showtime supported WhirlGirl with a million-dollar multimedia marketing campaign featuring billboards and other outdoor ads in major U.S. markets, as well as full-page ads in major magazines.
WhirlGirl also appeared on the SciFi (now Syfy) Channel as part of the Barbarian Moron stunt, and in June 1999 became the first non-MTV property to be represented for licensing and merchandising by MTV Networks (another Viacom property).
In 2000, toy maker ReSaurus unveiled a WhirlGirl action figure at Toy Fair, but the toy was not brought to market.
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