Programming
The station that once billed itself as "Gainesville's Rock Alternative," and from 2004 until March 2008 had a playlist that avoided most Top 40 and mainstream rock tracks. The station was at the time anchored by "The Morning Buzz," hosted by Mojo, and an afternoon drive segment hosted by Leroy the Lovetoy. WHHZ was noted for its station identification drop that referenced Linkin Park, Disturbed, and Creed, and ended with Leroy the Lovetoy declaring "We're proud to say that we don't play any of that dogs***."
While this format may have been unique, targeting the younger University of Florida students, it never made a good showing in the Arbitron ratings. The station often placed below its AM sister station, WDVH, which has a smaller signal but is programmed with a classic country format.
In March 2008, the station abruptly began playing more mainstream rock tracks, including artists that were previously referred to on-air as "dogs***." WHHZ also dropped some of its more unique programs, such as the independent hip-hop show "The Swank Manifesto," One of its more popular shows, "The Independent" was moved from Wednesday night to Sunday night and now plays the music that WHHZ previously played in heavy rotation. The Buzz is now known as North Florida's Pure Rock.
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