Promotion
The release date for When Your Heart Stops Beating was heavily anticipated and publicized by the music press. As early as August 2005, Internet rumors began to circulate that the album would be released in January 2006 although the band's management denied the claims. Thanks to Hoppus and Barker's silence on press interviews, misinformation flooded the Internet in the months prior to the record's release, such as countless impostors posting fake songs online. "It's kind of flattering that some kids would go out there and post songs under our name," Barker added. "I mean, at least it means that people are excited to hear our stuff." "No It Isn't" leaked in December 2005 and caused speculation as it addressed the break-up of Blink-182 head-on.
Hoppus did not give any formal interviews before shortly prior to the release of the album, instead spending time updating his blog, producing tracks for Motion City Soundtrack, and working on the album in relative secrecy. "During that time, their former bandmate, Tom DeLonge, did the opposite, peppering blogs and magazines with quotes hyping his new band and putting the blame for the Blink situation squarely on their shoulders," reported James Montgomery of MTV News. While it "pained" them to do so, Hoppus and Barker refrained from speaking to media, instead burying themselves in the studio in the recording of the album. "We just bit our tongues and didn't say anything, and now that the record is done, we get the chance to tell the truth about everything," Hoppus said. "We were silent for a year, and we couldn't put into words what we were doing, so we just decided not to say anything and let the music speak for itself," Barker added. "Now it's time for people to hear that music and hear the truth."
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Famous quotes containing the word promotion:
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—Frank Pittman (20th century)
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—Rutherford Birchard Hayes (1822–1893)