When The World Comes Down - Marketing and Release

Marketing and Release

As a way to maintain fans' interest, the The All-American Rejects highlighted their record making process through live internet broadcasts, providing a direct look into the record-making process. To further promote the band, the Rejects also shot a Got Milk? ad. They also released two song previews, of the demos for "Mona Lisa" and "Sierra's Song". Many fans believed that the song "Sunshine" on When the World Comes Down was "Sierra's Song" with a revised title, but this in not true. The actual "Sierra's Song" was completed, but wasn't used for When the World Comes Down. It eventually found its way onto the soundtrack for the television show 90210. "The Real World" was featured in the game Madden NFL 09 as the demo version, being the second The All-American Rejects song to be featured in a Madden NFL game ("Night Drive" was featured in Madden NFL 06)

The All-American Rejects also held an interview with Entertainment Weekly to further promote the record, stating that "It's like nothing you've ever heard". The band talked about how the songs were put together and how it is different from Move Along. The album version of the song "Real World" was released as downloadable content for Rock Band on December 2. On December 11 the lyrics to all of the songs on When the World Comes Down were posted on the band's official website, 30-second clips of the songs were also released on their official MySpace page. The entire album was released on their MySpace the following day.

From the profits of When the World Comes Down, The All-American Rejects donated 10% of total earnings to Feed the Children. Also to promote the album, the band held karaoke competitions, drawing competitions, and song competitions. Later on they released a site called AAR Street Team where fans can enter contests, blog, and chat.

When the World Comes Down was released in Australia on January 10, 2009. Then in the UK the album was released on February 9, 2009, a week after "Gives You Hell" was released there. Although it was only available in a single edition, the album contained demo tracks that featured on Deluxe U.S. Version, as well as an exclusive UK only remix of "The Wind Blows", and a demo track of a song titled "Here I Sit".