Overviews
According to the book, the political discourse of recent decades has dramatically shifted from the social and economic equality to one in which "explosive" cultural issues, such as abortion and gay marriage, are used to redirect anger towards "liberal elites."
Against this backdrop, Frank describes the rise of political conservatism in the social and political landscape of Kansas, that he says espouses economic policies which do not benefit the majority of people in the state.
Frank also claims a bitter divide between 'moderate' and 'conservative' Kansas Republicans (whom he labels "Mods" and "Cons") as an archetype for the future of politics in America, in which fiscal conservatism becomes the universal norm and political war is waged over a handful of hot-button cultural issues.
Not long ago, Kansas would have responded to the current situation by making the bastards pay. This would have been a political certainty, as predictable as what happens when you touch a match to a puddle of gasoline. When business screwed the farmers and the workers – when it implemented monopoly strategies invasive beyond the Populists' furthest imaginings – when it ripped off shareholders and casually tossed thousands out of work – you could be damned sure about what would follow.
Not these days. Out here the gravity of discontent pulls in only one direction: to the right, to the right, further to the right. Strip today's Kansans of their job security, and they head out to become registered Republicans. Push them off their land, and next thing you know they're protesting in front of abortion clinics. Squander their life savings on manicures for the CEO, and there's a good chance they'll join the John Birch Society. But ask them about the remedies their ancestors proposed (unions, antitrust, public ownership), and you might as well be referring to the days when knighthood was in flower.
(Frank, T. 2004 "What's the Matter with Kansas?", pp. 67-68)
The book also details how then Kansas Governor Kathleen Sebelius, a liberal Democrat and the current Secretary of Health and Human Services, was able to win in conservative Kansas. By emphasizing issues like health care and school funding, and avoiding hot-button social issues, Sebelius successfully fractured the Kansas GOP and won a clear majority.
Frank says that the conservative coalition is the dominant coalition in American politics. There are two sides to this coalition, according to the author. Economic conservatives want business tax cuts and deregulation. Frank says that since the coalition formed in the late 1960s, the coalition has been "fantastically rewarding" for the economic conservatives. The policies of the Republicans in power have been exclusively economic, but the coalition has caused the social conservatives to be worse off, due to these very economic policies and because the social issues that this faction pushes never go anywhere after the election. According to Frank, "abortion is never outlawed, school prayer never returns, the culture industry is never forced to clean up its act." He attributes this partly to conservatives "waging cultural battles where victory is impossible," such as a constitutional amendment banning gay marriage. He also argues that the very capitalist system the economic conservatives strive to strengthen and deregulate promotes and commercially markets the perceived assault on traditional values.
Frank applies his thesis to answer the question of why these social conservatives continue to vote for Republicans, even though they are voting against their best interests. He argues that politicians and pundits stir the "Cons" to action by evoking certain issues, such as abortion, immigration, or taxation. By portraying themselves to be the champion of the conservatives on these issues, the politicians can get "Cons" to vote them into office. However, once in office, these politicians turn their attention to more mundane economic issues, such as business tax reduction or deregulation. Frank's thesis goes thus: In order to explain to the "Cons" why no progress gets made on these issues, politicians and pundits point their fingers to a "liberal elite," a straw man representing everything that conservatism is not. When reasons are given, they eschew economic reasons in favor of accusing this elite of simply hating America, or having a desire to harm "average" Americans. This theme of victimization by these "elites" is pervasive in conservative literature, despite the fact that at the time conservatives controlled all three branches of government, was being served by an extensive media devoted only to conservative ideology, and conservatives had won 6 of the previous 9 presidential elections.
Read more about this topic: What's The Matter With Kansas?