What is huichi?

Some articles on huichi:

Judo At The Pan American Games - Organization - Mascots
... Games and the 2011 Parapan American Games were Huichi, Gavo, and Leo ... José Luis Andrade created the Leo, Ángel Barba Barrera created Huichi and Fernando Sanchez created Gavo ... Huichi — A deer which represents the southern region of the state and alludes to its Huichol traditions and the female identity ...