What is brand?

Brand

A brand is a "name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers." Branding began as a way to tell one person's cattle from another by means of a hot iron stamp. A modern example of a brand is Coca Cola which belongs to the Coca-Cola Company.

Read more about Brand.

Some articles on brand:

Bernhard Von Bülow - Chancellor - Scandal
... In 1907, during the Harden-Moltke scandals, Adolf Brand, the founding editor of the homosexual periodical Der Eigene, printed a pamphlet alleging that Bülow had been ... Sued for slander and brought to trial on 7 November 1907, Brand asserted that the Chancellor had embraced and kissed his private secretary, Privy Councilor Max Scheefer, at all-male ... Taking the stand, Eulenburg defended himself against Brand's charge by denying that he had ever held such events, and against Bülow's insinuation by claiming that he had never ...
Rebranding
... design, or combination thereof for an established brand with the intention of developing a new, differentiated identity in the minds of consumers, investors ... just a change of visual identity, rebranding should be part of an overall brand strategy for a product or service ... This may involve radical changes to the brand's logo, brand name e.g.orphan initialism, image, marketing strategy, and advertising themes ...
Information Wants To Be Free - History
... The iconic phrase is attributed to Stewart Brand ... Brand told Steve Wozniak On the one hand information wants to be expensive, because it's so valuable ... Brand's conference remarks are transcribed in the Whole Earth Review (May 1985, p ...
Dwyane Wade - Off The Court
... During the 2009–10 season, Wade switched from Converse to Nike's Jordan Brand ... of exposure and Converse gave me an opportunity to head a brand and be the face of a brand ... I've gotten five shoes out of the deal and my dream came true at the Converse brand, because they put my name on a pair of sneakers." Wade was hand-chosen by Michael Jordan and debuted the Air ...
Finlux
... Finlux is a brand of consumer electronic related products, ranging from radio receivers to plasma televisions and DVD players it was also the name of two companies that owned the brand ... Over the years, the brand has been owned by several international companies ...

More definitions of "brand":

  • (noun): Identification mark on skin, made by burning.
  • (noun): A piece of wood that has been burned or is burning.
    Synonyms: firebrand
  • (noun): A recognizable kind.
    Example: "There's a new brand of hero in the movies now"
    Synonyms: make
  • (noun): A cutting or thrusting weapon with a long blade.
    Synonyms: sword, blade, steel
  • (verb): Burn with a branding iron to indicate ownership; of animals.
  • (verb): Mark or expose as infamous.
    Synonyms: post

Famous quotes containing the word brand:

    Obligation may be stretched till it is no better than a brand of slavery stamped on us when we were too young to know its meaning.
    George Eliot [Mary Ann (or Marian)

    Happiness is always a by-product. It is probably a matter of temperament, and for anything I know it may be glandular. But it is not something that can be demanded from life, and if you are not happy you had better stop worrying about it and see what treasures you can pluck from your own brand of unhappiness.
    Robertson Davies (b. 1913)

    Don’t waste time trying to break a man’s heart; be satisfied if you can just manage to chip it in a brand new place.
    Helen Rowland (1875–1950)