What is brand?

  • (noun): Identification mark on skin, made by burning.
    See also — Additional definitions below

Brand

A brand is a "name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers." Branding began as a way to tell one person's cattle from another by means of a hot iron stamp. A modern example of a brand is Coca Cola which belongs to the Coca-Cola Company.

Read more about Brand.

Some articles on brand:

Dwyane Wade - Off The Court
... During the 2009–10 season, Wade switched from Converse to Nike's Jordan Brand ... have a lot of exposure and Converse gave me an opportunity to head a brand and be the face of a brand ... deal and my dream came true at the Converse brand, because they put my name on a pair of sneakers." Wade was hand-chosen by Michael Jordan and debuted the Air Jordan 2010 during the 2010 NBA All-S ...
Bernhard Von Bülow - Chancellor - Scandal
... In 1907, during the Harden-Moltke scandals, Adolf Brand, the founding editor of the homosexual periodical Der Eigene, printed a pamphlet alleging that Bülow had been ... Sued for slander and brought to trial on 7 November 1907, Brand asserted that the Chancellor had embraced and kissed his private secretary, Privy Councilor Max Scheefer, at all-male gatherings hosted by Philipp zu ... the stand, Eulenburg defended himself against Brand's charge by denying that he had ever held such events, and against Bülow's insinuation by claiming that he had never engaged in same-sex acts, which subsequently ...
Information Wants To Be Free - History
... The iconic phrase is attributed to Stewart Brand ... Brand told Steve Wozniak On the one hand information wants to be expensive, because it's so valuable ... Brand's conference remarks are transcribed in the Whole Earth Review (May 1985, p ...
Rebranding
... or combination thereof for an established brand with the intention of developing a new, differentiated identity in the minds of consumers, investors, and competitors ... just a change of visual identity, rebranding should be part of an overall brand strategy for a product or service ... This may involve radical changes to the brand's logo, brand name e.g.orphan initialism, image, marketing strategy, and advertising themes ...
Finlux
... Finlux is a brand of consumer electronic related products, ranging from radio receivers to plasma televisions and DVD players it was also the name of two companies that owned the brand ... Over the years, the brand has been owned by several international companies ...

More definitions of "brand":

  • (noun): A recognizable kind.
    Example: "There's a new brand of hero in the movies now"
    Synonyms: make
  • (verb): Burn with a branding iron to indicate ownership; of animals.
  • (verb): Mark or expose as infamous.
    Synonyms: post
  • (noun): A piece of wood that has been burned or is burning.
    Synonyms: firebrand
  • (noun): A cutting or thrusting weapon with a long blade.
    Synonyms: sword, blade, steel

Famous quotes containing the word brand:

    Censorship is never over for those who have experienced it. It is a brand on the imagination that affects the individual who has suffered it, forever.
    Nadine Gordimer (b. 1923)

    Well, you look so pretty in it
    Honey, can I jump on it sometime?
    Yes, I just wanna see
    If it’s really that expensive kind
    You know it balances on your head
    Just like a mattress balances
    On a bottle of wine
    Your brand new leopard-skin pill-box hat.
    Bob Dylan [Robert Allen Zimmerman] (b. 1941)

    We should always remember that the work of art is invariably the creation of a new world, so that the first thing we should do is to study that new world as closely as possible, approaching it as something brand new, having no obvious connection with the worlds we already know. When this new world has been closely studied, then and only then let us examine its links with other worlds, other branches of knowledge.
    Vladimir Nabokov (1899–1977)