Audience

An audience is a group of people who participate in a show or encounter a work of art, literature (in which they are called "readers"), theatre, music (in which they are called "listeners"), video games (in which they are called "players"), or academics in any medium. Audience members participate in different ways in different kinds of art; some events invite overt audience participation and others allowing only modest clapping and criticism and reception.

Media audience studies have become a recognized part of the curriculum. Audience theory offers scholarly insight into audiences in general. These insights shape our knowledge of just how audiences affect and are affected by different forms of art. The biggest art form is the mass media. Films, video games, radio shows, software (and hardware) and other formats are affected by the audience and its reviews and recommendations.

In the age of easy Internet participation and citizen journalism, professional creators share space, and sometimes attention, with the public. American journalist Jeff Jarvis has said, "Give the people control of media, they will use it. The corollary: Don't give the people control of media, and you will lose. Whenever citizens can exercise control, they will." Tom Curley, President of the Associated Press, similarly said, "The users are deciding what the point of their engagement will be — what application, what device, what time, what place."

Read more about Audience:  Audience Participation

Famous quotes containing the word audience:

    “When you are writing before there is an audience anything written is as important as any other thing and you cherish anything and everything that you have written. After the audience begins, naturally they create something that is they create you, and so not everything is so important, something is more important than another thing ...”
    —Gertrude Stein (1874–1946)

    “The Taylor and the Painter often contribute to the Success of a Tragedy more than the Poet. Scenes affect ordinary Minds as much as Speeches; and our Actors are very sensible, that a well-dressed Play has sometimes brought them as full Audiences, as a well-written one.... But however the Show and Outside of the Tragedy may work upon the Vulgar, the more understanding Part of the Audience immediately see through it, and despise it.”
    —Joseph Addison (1672–1719)

    “The motion picture is like a picture of a lady in a half- piece bathing suit. If she wore a few more clothes, you might be intrigued. If she wore no clothes at all, you might be shocked. But the way it is, you are occupied with noticing that her knees are too bony and that her toenails are too large. The modern film tries too hard to be real. Its techniques of illusion are so perfect that it requires no contribution from the audience but a mouthful of popcorn.”
    —Raymond Chandler (1888–1959)