Production
This serial came to be after the editor of The Ladies' World, Charles Dwyer, met Horace G. Plimpton, manager of Thomas Edison's Kinetoscope Company. He was interested in the concept of the story and the plan for an installment each issue. A few days after the meeting he suggested making a film version of each instalment. The parallel release of magazine and serial installments should support each other. The cover of The Ladies' World (1912) advertised "One Hundred Dollars For You IF You Can Tell 'What Happened to Mary" The first chapter of the story was printed in that issue with a competition. The closest correct guess at the events of the next twenty minutes of the story, in 300 words or less, would win $100. This was won by Lucy Proctor of Armstrong, California with the answer that Mary is rescued by a young man in his car. This solution was printed in the September 1912 issue.
Although they would later become synonymous with the medium, and though the heroine did participate in perilous action sequences, no chapter-ending cliffhangers were employed in this production. A sequel (which did include a question mark in its title) was released in 1913 called Who Will Marry Mary?
Read more about this topic: What Happened To Mary?
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—W. Somerset Maugham (1874–1965)
“In the production of the necessaries of life Nature is ready enough to assist man.”
—Henry David Thoreau (1817–1862)