Logo
In the 1960s, the station used two cartoon elves, named Earis and Iris, as part of its logo. In 1983, to coincide with the new call letters WGRZ, the "futuristic" logo consisted of two lines, making an outline of the number two. In 1988, the station's logo consisted of simply a large number "2" in a common Avant Garde font, with a yellow triangle over blue added in the early 1990s. In the mid-1990s, the logo changed to a blue-on-red box with the bottom reading WGRZ-TV Buffalo. The NBC logo is placed to the left of the numeral "2"; however, "NBC" is not mentioned in the station's on-air brand (which is simply "Channel 2"). With the upgrade of its newscasts to high definition on October 29, 2011, the station introduced an updated version of the logo. This was determined by viewer voting on the station's website.
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