Transition To Merlin Media and FM News 101.9
On June 21, 2011, it was announced that majority ownership of WRXP was acquired by Merlin Media LLC, a new entity headed by veteran radio executive Randy Michaels. The sale, which the FCC approved in September 2011, included two other Emmis-owned stations in Chicago, WLUP-FM and WKQX. At 5PM on July 15, 2011, WRXP's rock format ended with the playing of "Long Live Rock" by The Who. WRXP's website (MyRXP.com) continued operation after the station left the airwaves, continuing to offer its music format via streaming online audio and later a Spotify playlist (with occasional new songs added) until Merlin acquired the domain name (see below).
After 5PM on July 15, WRXP (whose call sign was changed to WEMP on July 21) switched to a stunt of Adult Contemporary music branded as "101.9 FM New," a stunt that served as a transition to the station's new format. "FM New" featured a live morning show that began at 6AM on July 18, hosted by veteran New York City radio personality Paul Cavalconte (who has been with 101.9 since 1998), with Jeff McKay (formerly of Shadow Traffic and WINS) providing weather and traffic updates. News reports and news blocks were gradually introduced beginning with a 3PM newscast on July 25, 2011, anchored by Dave Packer and Mike Barker.
On August 12, 2011, the station ended its Adult Contemporary stunt and went full-time all-news as "FM News 101.9," following in the footsteps of its Chicago sister station WWWN (the former WKQX and the current WIQI), which flipped to all-news on July 29. As conceived by Merlin's then-COO, Walter Sabo, "FM News" was what Sabo considered a "redefining" of the all-news format; the on-air presentation was generally looser and conversational in tone, while an emphasis was placed on lifestyle, health, and entertainment features. The initial news staff at WEMP included those with experience in New York radio, including WINS alums Catherine Smith, Alice Stockton-Rossini, and Brett Larson, as well as former WCBS anchor Therese Crowley and WRXP holdover Paul Cavalconte.
Over time, the "FM News" approach on WEMP would be adjusted: The reliance on lifestyle and entertainment features was decreased; the station turned towards a tighter, polished on-air presentation; and several new features were added, including "ten minutes of non-stop news," the "top 5 trending stories" leading off every hour, and hourly sports and business updates. Coinciding with the on-air changes was a major promotional push, including television ads and promotions that tweaked WINS' longtime "22 minutes" slogan, with WEMP proclaiming "Give us 10 minutes, we'll give you the world." (After WINS owner CBS Radio sent a cease-and-desist letter to Merlin Media, WEMP dropped its its "world" slogan.)
WEMP and its all-news format struggled to make gains in Arbitron ratings; for example, in the period ending January 4, 2012, Arbitron rated WEMP at a 0.5, far behind both of the CBS Radio-owned all-news stations in New York, category leader WINS (rated at 3.2 in that January book) or WCBS. (WEMP's share was lower than one of the last ratings books for WRXP, a 2.6 share in July 2011.)
Read more about this topic: WFAN-FM
Famous quotes containing the words transition, merlin, media and/or news:
“Power ceases in the instant of repose; it resides in the moment of transition from a past to a new state, in the shooting of the gulf, in the darting to an aim.”
—Ralph Waldo Emerson (1803–1882)
“Of Merlin wise I learned a song,—
Sing it low, or sing it loud,
It is mightier than the strong,
And punishes the proud.”
—Ralph Waldo Emerson (1803–1882)
“One can describe a landscape in many different words and sentences, but one would not normally cut up a picture of a landscape and rearrange it in different patterns in order to describe it in different ways. Because a photograph is not composed of discrete units strung out in a linear row of meaningful pieces, we do not understand it by looking at one element after another in a set sequence. The photograph is understood in one act of seeing; it is perceived in a gestalt.”
—Joshua Meyrowitz, U.S. educator, media critic. “The Blurring of Public and Private Behaviors,” No Sense of Place: The Impact of Electronic Media on Social Behavior, Oxford University Press (1985)
“Fashion is primitive in its insistence on exhibitionism, which withers in isolation. The catwalk fashion show with its incandescent hype is its apotheosis. A ritualized gathering of connoiseurs and the spoilt at a spotlit parade of snazzy pulchritude, it is an industrialized version of the pagan festivals of renewal. At the end of each seasonal display, a priesthood is enjoined to carry news of the omens to the masses.”
—Stephen Bayley (b. 1951)