Commercials
TV advertisements in Germany and the United Kingdom from around 1997 featured an old man offering Werther's caramel to his grandson. The grandfather in the first UK ads had a bushy beard and spoke with an American accent, and was later localized to clean shaven with Received Pronunciation. In the ads aired in the United States, veteran TV actor Robert Rockwell played the kind-hearted grandfather.
One UK advert consisted of a montage of the grandfather and grandson bonding together (for example, pointing at animals out of train windows). The lyrics of the song which accompanied this ended: "When one who loves you says to you: You're someone very special too."
Although the sweet is popular in Europe and the US, Morinaga Milk Industry has the rights to import and sell the sweet in Japan.
Read more about this topic: Werther's Original