Sponsorship
The Tennent's brand is used for sponsoring music and sport including the Scotland's largest outdoor music festival: T in the Park. Tennent's previously sponsored T On The Fringe (part of the Edinburgh Festival), Triptych and Tennents ViTal in Northern Ireland. Tennent's sponsorship of T in the Park is continuing in the wake of its acquisition by C&C Group.
In football the brand has been used to sponsor Scottish Futsal and historically the Scottish Cup for 18 years, Tennents' Sixes and the Tennent's UK Snooker Championship even so the latter was held at the time in Preston in England. Tennent's also previously sponsored the Scotland national football team, replacing supermarket chain Morrisons. This deal was signed on 3 October 2006 and came into effect in time for the European Championship qualifying victory against France on 7 October 2006. This sponsorship came to an end on 24 May 2010.
Tennents sponsor Scottish football's "Old Firm" duo, Celtic and Rangers for the start of the 2010/2011 season when their contracts with Carling expired the previous season. Also in July, they signed to sponsor English Football League One Club Preston North End.
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