History
On August 8, 2000, Warrior Broadcasting, Inc., received a construction permit from the Federal Communications Commission for a new FM radio station broadcasting with 25,000 watts of effective radiated power at 99.1 MHz to serve Greensboro, Alabama. The new station was assigned the call letters WDGM by the FCC on April 16, 2001. On August 7, 2001, WDGM received a modified permit that allowed them to relocate the planned transmitter site a few miles northeast, raise the antenna from 100 meters to 190 meters in height above average terrain, and lower the effective radiated power to just 3,200 watts. WDGM received its license to cover from the FCC on May 17, 2002.
On July 20, 2004, Warrior Broadcasting, Inc. (James E. Shaw, president) agreed to sell WDGM to Apex Broadcasting, Inc. (Voncile R. Pearce, president) for a total sale price of $925,000. The deal was approved by the FCC on December 21, 2004, and the transaction was consummated on December 30, 2004.
In February 2005, Apex Broadcasting Inc. (Houston L. Pearce, chairman) reached an agreement to sell WDGM and six other radio stations in Alabama to Citadel Broadcasting (Farid Suleman, chairman/CEO) for a reported sale price of $29 million. The deal was approved by the FCC on May 11, 2005, and the transaction was consummated on July 12, 2005.
In December 2008, the station dropped its "Oldies 99.1" branding and satellite-fed "True Oldies Channel" programming in favor of a sports talk format branded as "The Deuce" with the slogan "Tuscaloosa's Home for Jox!". The "True Oldies Channel" programming is now heard in the Tuscaloosa area on WJRD (1150 AM and 102.1 FM). Citadel merged with Cumulus Media on September 16, 2011.
Cumulus sold WDGM and its sister stations to Townsquare Media effective July 31, 2012.
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